Mfun recently announced strategic partnerships with 2 of the biggest social networks in Indonesia to connect Mfun’s integrated digital content ecosystem with CIAYO’s online comics platform and PicMix’s photo sharing platform respectively, enabling users of Mfun to enjoy brand new entertainment experience.
MOU signing with CIAYO
MOU signing with PicMix
The companies will initially deliver new integrations to drive brand engagement and boost effectiveness of digital content in entertainment industry.
“We are thrilled to have CIAYO and PicMix on board to form a stronger digital content platform with variety of entertainment for our users. The partnerships are significant to us in this journey to provide quality digital content to our users.” said Jason Lim, CEO of Mfun. “The deeper partnerships is a great opportunity to build new value for our mutual users”
Founded in 2016, CIAYO Comics is the first national digital comic platform in Indonesia and has popularized numerous local creators with outstanding talents. CIAYO Comics had over 800,000 downloads and more than 95,000 active users per day, targeting to reach 5 million downloads by 2019.
“It’s an honour for us to collaborate with Mfun, because Mfun’s features and solutions will be beneficial for CIAYO Comics and CIAYO Games. We also believe that, by having Mfun in our platform will give real benefit to CIAYO’s users.” said Victorio Primadi, CEO of CIAYO.
Indonesia is no stranger to PicMix, a photo and video sharing app launched in Indonesia since 2012, was created to make media editing and sharing easy for the users. Today, PicMix has total of 27 million users worldwide.
“Revenue and user acquisition are 2 most important aspects when it comes to running a mobile application. Our business models are created around those two factors. Partnering with Mfun allows us to strengthen our business by creating new channel for revenue generation. We also look forward to getting potential new user base from this partnership.” said Calvin Kizana, founder of PicMix.
Mfun is committed to build the largest blockchain digital content ecosystem to revolutionise the business model of digital advertising and incentivise value back to consumers and digital content providers.
By being transparent on how advertising spend are distributed, Mfun aims to bring a harmonious relationship between consumers and digital content publishers in our ecosystem. Mfun’s non-intrusive target marketing methodology would help earn quality consumers to digital content providers.
Let’s make digital content economy focus on its core tenet – make it fun and have fun!
Business Development Director, Mfun